Presented with an exciting opportunity to launch the first Unilever brand in 40 years. The challenge was to introduce this new premium beauty brand to stand out from the rest. We let the science of how these products are created to do the talking for us.
Result
While establishing a design system to in a multi-channel platform, we were working with teams across the globe under a very tight timeline.
Edelman executed a multi-channel launch including Website, Social and Earned coverage, securing 148MM+ Impressions and 25+ National stories.
