Country Crock

So Much Good Happens, When We Bake.

Country Crock is a much-loved staple for many families across the country. Together with Country Crock, we set out to engage our audience at a deeper level with aspirational social posts that include simple recipes and fun craft projects to do with their kids.

With invaluable findings from our analytics team and working closely with Pinterest, we developed these intimate moments by concepting, food styling, photography and animation. We are honored as our campaign was deemed “First in Class” by Pinterest.

Credit
Creative Director: Janeen Ritson
Copywriter: Lauren Stone