Info
The goal was to raise awareness of Chronic Dry eye and to encourage people to talk to their eye doctors.
We partnered with Shire to launch the first FDA-approved prescription eyedrop that treats both the signs and symptoms of dry eye.
The ask was to raise awareness of Chronic Dry Eye and encourage people to chat with their eye doctor. Strategically, we launched eyelove as a lifestyle brand to set ourselves differently.
eyelove social
So much of what we love, we love with our eyes. That’s why we’re not going to let dry, gritty, occasionally blurry eyes interrupt what we love to do.
We will delight our targeted audience with aspirational lifestyle moments in their social feeds.
Our eyes are an essential part of our bodies, a part that allows us to take in the most wonderful visuals life has to offer – and we need to give them the best care possible.
Within 5 hours of the campaign going public, there were 33.1k potential Twitter impressions, with 1,200 views of Facebook videos.
eyelove art project
While serving up visual eye wonder on our social networks, we launched the eyelove project which was hosted at NYC’s Highline where users will create their own eyelove art which will be generated from a photo capture of their eye. The eyelove art that is created by the users can be socially shared.
We drove excitement and awareness with invitations to industry influencers and wild postings/stencils around the Highline.
